Client: 23 grados agency

Project: Grid

Place and date: Mexico City, 2017

The new ways of creating digital content and marketing are now generated from other paths, it is like this new agency opts for a clean and forceful brand architecture.

The design for this marketing and lifestyle agency is based on the process of creating a faded typeface where each of the positions of the letters was played to create an imaginary plot that alludes to the name of the company; but that in turn is used in the various materials deconstructing and playing with its dimensions.